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The FAANG team of mega cap stocks developed hefty returns for investors during 2020.

The team, whose members include Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited immensely from the COVID-19 pandemic as people sheltering in position used their products to shop, work and entertain online.

During the previous 12 months alone, Facebook gained thirty five %, Amazon rose 78 %, Apple was up eighty six %, Netflix saw a sixty one % boost, and Google’s parent Alphabet is up 32 %. As we enter 2021, investors are asking yourself if these tech titans, optimized for lockdown commerce, will bring very similar or even even better upside this year.

From this particular number of five stocks, we’re analyzing Netflix today – a high performer throughout the pandemic, it’s today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of probably the strongest equity performers of 2020. The business and its stock benefited from the stay-at-home environment, spurring need due to its streaming service. The inventory surged about ninety % from the reduced it hit on March 16, until mid-October.

NFLX Weekly TTMNFLX Weekly TTM
However, during the past 3 months, that rally has run out of steam, as the company’s main rival Disney (NYSE:DIS) received a great deal of ground in the streaming battle.

Within a year of the launch of its, the DIS’s streaming service, Disney+, now has greater than eighty million paid subscribers. That’s a tremendous jump from the 57.5 million it found to the summer quarter. That compares with Netflix’s 195 million subscribers as of September.

These successes by Disney+ emerged at the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October discovered it included 2.2 million subscribers in the third quarter on a net basis, short of the forecast of its in July of 2.5 million new subscriptions for the period.

But Disney+ isn’t the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is within the midst of a similar restructuring as it concentrates on the latest HBO Max of its streaming wedge. As well, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment operations to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from growing competition, the thing that makes Netflix much more weak among the FAANG group is the company’s tight money position. Given that the service spends a great deal to develop its exclusive shows and shoot international markets, it burns a lot of cash each quarter.

In order to enhance its money position, Netflix raised prices due to its most popular program during the final quarter, the second time the company has done so in as several years. The move might possibly prove counterproductive in an environment in which individuals are losing jobs and competition is heating up. In the past, Netflix price hikes have led to a slowdown in subscriber growth, especially in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised similar fears into the note of his, warning that subscriber advancement could possibly slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now obviously broken down as one) confidence in the streaming exceptionalism of its is fading relatively even as two) the stay-at-home trade might be “very 2020″ in spite of a bit of concern about just how U.K. and South African virus mutations can impact Covid 19 vaccine efficacy.”

The 12 month cost target of his for Netflix stock is $412, aproximatelly twenty % beneath its current level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega hats as well as tech stocks in 2020. But as the competition heats up, the business enterprise has to show that it continues to be the top streaming choice, and that it is well-positioned to protect the turf of its.

Investors seem to be taking a break from Netflix stock as they hold out to find out if that will happen.

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